Schick Hydro announced today the next step in its quest to foster innovation by spotlighting and investing in a community that continues to transform the industry – independent game developers. The brand’s efforts include a new, fan-choice award for The Game Awards 2017 (“The Best Debut Indie Game – Presented by Schick Hydro”), a consumer giveaway that puts break-out indie games in fans’ hands, an exclusive indie game jam in partnership with Playcrafting and a custom arcade experience at The Game Awards.
“From the launch of the Schick Hydro 3 to the evolution of Schick Hydro 5, Schick Hydro is a challenger brand that’s constantly evolving to enhance the men’s grooming experience and bring innovation to the category,” said Anastasia Tobias, Senior Brand Manager of Schick Hydro at Edgewell Personal Care. “Innovation is about challenging the status quo to create something that enhances people’s lives. As innovators, it’s important that we support other innovators, which is why we’re extending our mission to “protect and defend” to indie game developers – creating opportunities for these rising-stars to continue to hone their craft and advance their industry.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8232951-schick-hydro-the-game-awards/
Research from CEB (NYSE: CEB), a best practice insight and technology company and the creators of the Challenger™ Selling model, shows that 51 percent of customers who might be willing to buy from a supplier are not willing to advocate for them and help them get deals over the finish line. This is a direct result of the difficult, internal buying process. Unfortunately, sales organizations lack a true understanding of their customers and are unable to simplify the complexities of buying for them.
“Willingness to buy is not the same as willingness to advocate; suppliers need customers to advocate and fight for them to get deals done today,” said Brent Adamson, principal executive advisor at CEB and co-author of The Challenger Sale and The Challenger Customer. “In order to move past ‘good enough’ and ‘status quo,’ suppliers need to go beyond just understanding how customers interact with them, to gaining a thorough understanding of how they work, what is important to them and how they interact with each other.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427254-ceb-challenge-align-prescribe-b2b-sales-strategy/
In order to succeed in today’s B2B sales world, salespeople must create buyer consensus among diverse customer stakeholders. Those who fail to do that risk falling victim to the status-quo – the minimal-risk, lowest-cost option – or worse, losing the deal altogether. The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results from CEB (NYSE: CEB), a best practice insight and technology company, reveals that it isn’t just about how you engage, but who you engage within the customer organization that drives complex sales today.
“The ‘senior decision-maker’ no longer exists in B2B sales. That makes the most significant problem facing marketing and sales teams a buying problem, not a selling problem. Organizations need to shift their focus from making the sale to understanding buyer groups – and who among them really shapes decisions,” said co-author Brent Adamson, executive advisor at CEB. “Our research shows that the one thing that matters most to executives is whether or not a supplier has buy-in with the rest of the organization – NOT the supplier’s actual offering or solution.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427252-ceb-the-challenger-customer/
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The Casting Couch
Professor Puppet and Sasha Snow discuss about the casting couch situation in Hollywood. Sasha is an aspiring actress who’s trying to get her way through stardom. Everyone knows that it’s hard to achieve one’s dream of becoming a celebrity but it’s definitely even harder for women because it frequently happens that a producer would leave some subtle impression of a Quid pro quo “this for that” situation. Say, a producer would solicit some sexual favors in return of becoming a cast in a show. Sasha, in her experience, has a few to mention just like male producers would come up to her and would say something in a smooth connotative language but the meaning is still the same. In a form of straight forward language, it only means one thing and that is “I want to f*ck you”. So it’s like this, they’re just working it out in a professional context like getting drinks here and there, wining and dining, etc. But behind the scenes there are some celebrities out there who made their way through the top by sleeping with everyone in the corporate ladder.
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Traveling these days can be complicated with all the rules, restrictions, additional fees, and shrinking leg room – but it doesn’t have to be. Amtrak revealed today an exciting new campaign, dubbed “Break the Travel Quo,” that goes head-to-head against some of the most prevalent pain points of modern day travel and reminds consumers that riding with Amtrak is a far easier, more comfortable and convenient way to travel.
“Break the Travel Quo” takes a lighthearted approach to push against the realities of air and car travel that have become par for the course, juxtaposing commonplace scenarios against the comfort and convenience of Amtrak. Not only does Amtrak boast one of the most generous baggage policies in the travel industry – allowing passengers to bring up to four pieces of luggage for free – but the rail company also offers free Wi-Fi, the freedom to use phones and electronic devices at all times (no “airplane mode”), the ability to travel with small pets on many trains, large spacious seats with ample leg room, and no middle seat.
To view the multimedia release go to:
https://www.multivu.com/players/English/8176651-amtrak-break-the-travel-quo-campaign/
Absolut is running a global campaign that’s ‘challenging the status quo’ by presenting thought provoking visions of life in “An Absolut World”. Have a vision for the world? Vote to see your favourite Absolut vision come to life. http://www.inanabsolutworld.com.au
