GLO Science, LLC, introduces the GLO Brilliant™ Personal Teeth Whitening Device—available in Sephora stores nationwide and on Sephora.com—today, Thursday May 12. The Smile Revolution™ is here!
The GLO Brilliant™ Personal Teeth Whitening Device uses a patent-pending Guided Light Optics (GLO) technology for superior, at-home whitening results without sensitivity. GLO™ Whitening combines the innovative, patented GLO Brilliant™ Mouthpiece partnered with the unique G-Vial whitening gel delivery system to accelerate the whitening process. Now you can decide where, when, how long, and how often to whiten, without sensitivity. The payoff is teeth that are as white and bright as can be, simply put it on, press power—and GLO.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/glo/50090/
Sephora North America is proud to announce the Sephora App for iPad is now available on the App Store. The Sephora App offers a fully integrated digital beauty experience that brings diverse social feeds into one fun, magazine-like format.
The Sephora App includes up-to-the-minute beauty news and information from Sephora’s Facebook and Twitter feeds, its BeautyTalk community, Beauty And The Blog website and Sephora’s newly revamped YouTube Channel, providing the latest beauty trends and advice. The sophisticated and information-rich layout updates each time the app is accessed and can be tailored to only show the content individual users want for a truly personal experience.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51195-sephora-app-for-ipad
Sephora, the leading specialty beauty retailer, and Firmenich, global leaders in fragrance and flavors, have created The Sensorium™ – a ground-breaking multi-sensory, interactive fragrance exhibition. The first time open to the public, The Sensorium™ is a dynamic experience that explores the emotion and instinct of scent through interactive experiences, compelling film, story-telling and three-dimensional art.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52623-sephora-and-firmenich-partner-to-create-the-sensorium
Sephora Americas today announced the beta launch of “BeautyTalk,” an online community where beauty seekers can learn from Sephora’s beauty experts and exchange information directly with each other, through topic-specific discussion forums. “BeautyTalk” marks the newest innovation available on sephora.com, transforming the online leader in beauty into a true beauty portal. It is available through sephora.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sephora/46419/
The sexy, sultry smoky eye is one of the hottest trends in beauty, but can also be one of the hardest to achieve. Let Sephora, the visionary beauty retailer, show you the latest innovation to get the look that makes it easier than ever before: Kat Von D High Voltage Eye Primer in Smoky, a uniquely formulated, creamy eye primer with a deeper tint made especially to work with darker shadows.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/katvond/44712/
jcpenney CEO Ron Johnson gives an early look inside the latest brand Shops emerging Sept. 1 in nearly 700 stores nationwide. The Company will debut brand Shops for Liz Claiborne®, IZOD® and jcp™ – a new jcpenney exclusive brand dedicated to high-quality fashion basics. These new fall shops will add to its existing portfolio of Shops inside jcpenney, which include Levi’s®, The Original Arizona Jean Co., i jeans by Buffalo™, MNG by Mango® and Sephora®. Over the next few years, jcpenney stores will transform its sales floor into a dynamic collection of 100 Shops showcasing major apparel and home brands for every style and budget. jcpenney is on an exciting journey to build the first specialty department store of its kind by creating an unforgettable retail experience that will forever change the way America shops.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54266-jcpenney-ceo-introduces-second-wave-of-shops
SEPHORA BEAUTY INSIDER, the best and most expansive beauty loyalty rewards program, is now better than ever with more of everything you love: more beauty rewards, more first pass access and more exclusive experiences. Now is the time to join, check in or upgrade your BEAUTY INSIDER status with the program relaunch on August 12th.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62682-sephora-beauty-insider-loyalty-rewards-program-relaunch
Calling all makeup mavens, fragrance fanatics, skincare enthusiasts and beauty addicts! SEPHORA is opening its first store in Brooklyn on November 1st. And what’s even more beautiful? The first 100 clients to show up at the grand opening on Friday, November 1st at 8 AM and Saturday, November 2nd at 9 AM, will receive a SEPHORA gift card with mystery values worth up to $1000!
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64209-discover-sephora-brooklyn-opening-november-1
Marc Jacobs Beauty announces the unveiling of www.marcjacobsbeauty.com, the brand’s e-commerce website designed to offer an immersive experience into the world of Marc Jacobs Beauty. Featuring over 150 products in the Marc Jacobs Beauty collection, the dot-com beauty destination also provides exclusive access to limited edition product offerings.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7226351-sephora-marc-jacobs-beauty-launches-e-commerce-website
Sephora, the leader in global prestige beauty retail, announced the launch of new exclusive features on its Sephora Virtual Artist application, adding a new false lash virtual try on to its immensely popular lip function, as well as a new way to teach beauty with step-by-step virtual tutorials using augmented reality technology. Available today for download on the Sephora App, it is the latest in a series of digital enhancements powered by the Sephora Innovation Lab to customize the retailer’s expanding beauty experiences.
“Sephora Virtual Artist has been an unprecedented success, with Sephora clients trying on over 70 million lip shades digitally since launching earlier this year,” said Bridget Dolan, VP of Innovation. “Live Tutorials are a revolutionary new way to learn new application techniques and trends, on your own face, one step at a time. The ability to leverage this exclusive augmented reality technology to mirror our Sephora store makeover experience on your own device is a game changer for our users.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7749652-sephora-virtual-artist-lip-lash/
FORMULA X takes Xpressive color to a new level with the introduction of #ColorCurators, a first-of-its-kind collaboration where 10 polished powerhouses in beauty, fashion, and wellness join FORMULA X to xpress their signature style through limited-edition nail colors. Each month, one Color Curator will reveal three new shades—each inspired by their own passions, lifestyle, and personal expression.
Polish your style with the premiere #ColorCurators collection: Song of Style Edition, featuring fashion it girl Aimee Song. Inspired by her love for everyday basics, these new neutrals are the perfect accent to any outfit. Kick off the new year in the ultimate pastel pink that complements all skin tones, start fresh with a subtle pop of versatile mint green, or stay simple yet elegant in an elongating nude.
To view the multimedia release go to:
http://www.multivu.com/players/English/7717851-sephora-formula-x-colorcurators-2016/
Sephora, the leader in global beauty retail, has launched Sephora Virtual Artist, a revolutionary new addition to the Sephora to Go mobile application that allows users to instantly try on thousands of lip colors, anywhere at any time. Available today for download on the Sephora to Go App on iTunes.com, it is the latest in a series of digital innovations pioneered by the Sephora Innovation Lab to customize the beauty retail experience.
Sephora Virtual Artist utilizes a smartphone’s camera to precisely map lip location and shape using technology developed by ModiFace, a leader in facial visualization and skin analysis. Clients can swipe through over 3,000 lip colors by brand, format or shade family, and instantly see how each one looks on their own lips, no matter if they are on the go, at home or in a Sephora location. Using a state-of-the-art 3D Live view that moves with them like a mirror, clients can virtually try on lip colors through an interactive digital overlay on their own lips. Sephora’s extensive color library is inclusive of all lipsticks and lipglosses available at SEPHORA, each individually color matched by hand by Sephora experts to ensure a true representation.
To view the multimedia release go to:
http://www.multivu.com/players/English/7749651-sephora-virtual-artist-to-go-app/
