The Coalition to End Childhood Lead Poisoning, U.S. Environmental Protection Agency (EPA), and U.S. Department of Housing and Urban Development (HUD) are joining the Ad Council today to unveil a new series of national public service advertisements (PSAs) to raise awareness about childhood lead poisoning. The PSAs are being distributed today to kick off National Lead Poisoning Prevention Week (NLPPW). Additionally, the campaign’s social media presence through Facebook and Twitter will reinforce to parents, caregivers and pregnant women that if their home was built before 1978, they should have their child tested for lead poisoning.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52687-ad-council-lead-poisoning-prevention-week-english-psa
According to a national online survey released today by the Ad Council, only a third of parents in the United States are very concerned that lead poses a health risk to their children. However, lead poisoning affects more than one million children in the United States. If not detected early, children with high levels of lead in their bodies can suffer from damage to the brain and nervous system, behavior and learning problems (such as hyperactivity), slowed growth, hearing problems and aggressive behavior.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/43516/
The Ad Council is joining the U.S. Department of Agriculture’s Food Safety and Inspection Service, in partnership with the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), to debut their first joint national multimedia public service campaign to help families prevent food poisoning in the home.
The Food Safe Families campaign was announced this morning by USDA Secretary Tom Vilsack and HHS Secretary Kathleen Sebelius in time for the July 4th holiday and the start of summer when foodborne illnesses tend to increase—a time when many families celebrate with food. It’s also a time when foodborne illnesses tend to increase with more outdoor meals, and other factors that increase the risk for disease-causing bacteria in food.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/50582/
Whether you're entertaining at home, celebrating at a restaurant or attending a potluck party, the holidays are a time for friends and family to gather and eat. Don't let food poisoning spoil your holiday plans. At BeSmartBeWell.com, meet Chef Kang, a Le Cordon Bleu chef, and Ellen, a real mom who has some things to learn about food safety. They will show you how to keep your kitchen and holiday menu safe.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/foodsafety/50828/
Today Safe Kids Worldwide released a new research report that found while the death rate among children from poisoning has been cut in half since the late 1970s, the percentage of all child poisoning deaths due to medications has nearly doubled, from 36 percent to 64 percent.
Safe Storage, Safe Dosing, Safe Kids: A Report to the Nation on Safe Medication examines trends in morbidity and mortality of medication poisoning among children ages 14 and under. The report underscores the challenge of medication-related poisoning among children and offers solutions that will reverse the trends. Safe Kids also proposes specific roles that parents and other caregivers, industry, governments, and the medical community can play in improving medication safety through safe storage and safe dosing.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55155-safe-kids-worldwide-medication-safety-campaign-research-report
Childhood lead poisoning is considered the most preventable environmental disease among young children, yet nearly one million children are affected. To coincide with National Lead Poisoning Prevention Week (October 21 -27), the Coalition to End Childhood Lead Poisoning, U.S. Environmental Protection Agency (EPA), U.S. Department of Housing and Urban Development (HUD), and the Ad Council are encouraging all families to get their children (ages 0-6) and homes (built before 1978) tested for lead poisoning. To extend this critical health message to caregivers, parents and pregnant women, they redistributed their national Lead Poisoning Prevention public service advertising (PSAs) nationwide.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58497-epa-hud-and-coalition-educates-families-about-childhood-lead-testing
Backyard barbecues, coolers packed for picnics, al fresco dining and hot summer days are all the ingredients for a bad case of food poisoning if you’re not careful.
Cases of foodborne illness peak during the summer months, according to the USDA. But taking a few precautions can help you avoid food poisoning, say experts featured on BeSmartBeWell.com/Food-Safety in a series of videos produced by the health and wellness website. Learn more about summertime risks and get tips to stay safe this summer—and all year long.
To view Multimedia News Release, go to https://www.multivu.com/mnr/50835-be-smart-be-well-avoid-illness-food-poisoning-this-summer
Whether from a supermarket, farm stand, or your own garden, fresh fruits and vegetables are highlights of summertime. The U.S. Food and Drug Administration reminds you that foodborne bacteria multiply faster in warm weather – and what’s more, safe handling of produce and fresh-squeezed juice is especially important because these foods are often consumed raw.
Keep foods safe this summer by practicing the Four Steps to Food Safety: clean hands and surfaces often; separate raw meats from other foods; cook to the right temperatures; and chill foods promptly. And with delicious, nutritious produce and fresh-squeezed juices, follow these additional tips to prevent food poisoning.
To view Multimedia News Release, go to https://www.multivu.com/mnr/50947-usfda-foodborne-bacteria-safe-handling-food-produce-fresh-juice
In preparation for July 4th and the summer months when instances of food poisoning increase, the Ad Council and the U.S. Department of Agriculture’s Food Safety and Inspection Service, in partnership with the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), are continuing their national Food Safe Families public service campaign, the first multimedia effort designed to raise awareness of the risks of foodborne illness (or food poisoning) in the home.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56338-ad-council-usda-hhs-food-safe-families-public-service-campaign
With their high quality protein and other essential nutrients, fish and shellfish are important parts of a healthful diet. But, as with any food, safe handling is essential to reducing the risk of foodborne illness, often called “food poisoning.” Follow these basic food safety tips for buying, storing, and preparing fish and shellfish.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/54147-u-s-fda-safe-food-handling-tips-fish-shellfish-reduce-risk-food-poisoning
Since ancient times, the egg has been regarded as a symbol of new life and has been associated with springtime celebrations, such as Easter and Passover. But, even during festive occasions, eggs can cause food poisoning (also called foodborne illness) if they are not handled properly. That’s why the U.S. Food and Drug Administration (FDA) reminds consumers to handle fresh eggs safely during their springtime celebrations and throughout the year.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7231951-u-s-fda-egg-safety/
In an effort to inform children and their families about the importance of food safety, U.S. Department of Agriculture (USDA) and the Ad Council are joining 20th Century Fox to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film Alvin & the Chipmunks: The Road Chip.
An estimated 1 in 6 (48 million) Americans get sick from foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths, according to the Centers for Disease Control and Prevention. Children are among the most vulnerable to food poisoning because their immune systems are still developing, so parents and caregivers need to take extra precautions when preparing food for children under five.
The new PSAs, featuring everyone’s favorite Chipmunks – Alvin, Simon, and Theodore – highlight the four food safety steps consumers can use to prevent foodborne illness. The Chipmunks’ antics and hilarious situations in which they find themselves provide a perfect platform to illustrate these four steps: Clean, Separate, Cook, and Chill. The PSAs help explain actions anyone can take to safely prepare their food, using the Chipmunks as the tool to bring fun and relevancy to a serious topic. The partnership includes TV, radio, out-of-home and web advertising, and parents and children can also find kid-friendly activities that further reinforce the food safety steps by visiting FoodSafety.gov.
To view the multimedia release go to:
http://www.multivu.com/players/English/7652251-ad-council-food-safety/
