Curtis Stone has partnered with Post Great Grains Cereal to spread his whole-food philosophy starting with breakfast, the most important meal of the day. In a national advertising campaign breaking this month, Stone shows that not all whole grain cereal flakes are created equal and talks about the importance of eating less-processed whole grains for better nutrition.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/postcereals/49522/
Morning after morning, countless adults stare morosely at a boring breakfast table. Faced with a humdrum meal and a routine breakfast, they ask themselves if there’s any fun in sight. Who can save their day? Behold, The Crunchy Nut™! No, he can’t leap over tall buildings in a single bound. But he can sweep away boring breakfasts and spread fun with a single bowl – of Kellogg’s® Crunchy Nut™ cereal.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56707-kellogg-s-crunchy-nut-breakfast-cereal
Celebrating Post Grape-Nuts’ role in Sir Edmund Hillary’s historic ascent up Mt. Everest 60 years ago, the iconic crunchy cereal unveils a new marketing campaign today that encourages consumers to conquer their everyday mountains. Beyond advertising, the campaign engages consumers in the “playgrounds” of active outdoor and fitness enthusiasts – such as ski resorts, state parks and even “Everest-like skyscrapers” – before culminating with celebratory activities on the actual anniversary in May.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60590-post-grape-nuts-challenges-consumers-to-conquer-everyday-mountains
Kellogg’s newest superhero on the scene, The Crunchy Nut, saves Americans from boring breakfasts with the help of the Crunchy Truck. Go behind the scenes of the making of the superhero vehicle. Fashioned from a 1995 Chevy Utilimaster the truck features a satellite breakfast bowl equipped with the most advanced GPS technology helping The Crunchy Nut find those in danger of boring breakfasts and a 6-cylinder turbo milk jug boost to transport him to the rescue faster than reheating last night’s leftover pizza.
WWE Superstar John Cena can add another notch to his WWE Championship title, this time knocking Fred Flintstone® out of the ring, off of the box, and out of TV commercials. Post Fruity Pebbles is expanding its existing partnership with WWE and Cena, through the launch of two new TV commercials, a photo app, and an on-pack giveaway. Previously, John Cena appeared as a “Pebble-ized” character on special boxes of Fruity and Cocoa Pebbles, and now he’s back for more.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62161-post-fruity-pebbles-connects-fans-with-wwe-champion-john-cena
Elite athletes Mikaela Shiffrin (@mikaelashiffrin) and Sage Kotsenburg (@sagekotsenburg) sped, carved, spiraled and twisted down the mountains of Sochi to earn gold medals and are now being recognized on the iconic Wheaties box. Having captured the world’s attention with their stellar athletic performances, sportsmanship and inspirational stories, Shiffrin and Kotsenburg join the ranks of past champions to earn this coveted honor. The two, limited-edition Wheaties boxes will hit store shelves this spring.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65466-wheaties-stars-from-sochi-featured-on-limited-edition-boxes
Because one in eight people around the world face food insecurity each day, Kellogg Company and its foundation, the Kellogg’s Corporate Citizenship Fund, pledged today to provide one-half billion servings of breakfast to children and families who need it most, through its new Breakfasts for Better Days™ initiative. In total, the company will donate 1 billion servings of cereal and snacks in its support of global hunger relief by the end of 2016.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60421-kellogg-corporate-citizenship-fund-breakfast-for-better-days-hunger-relief
Snowboard cross champion Evan Strong (@strong_evan) made history after an inspiring performance in Sochi this week, taking home gold and becoming the first elite para-athlete to appear on the iconic Wheaties box. With his determination, perseverance and superlative athletic performance, Evan joins fellow American Champions Mikaela Shiffrin and Sage Kotsenburg with a limited-edition Wheaties box scheduled to hit store shelves this spring.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7147551-wheaties-celebrates-snowboard-cross-champion-evan-strong-sochi
For the first time in the 80-year history of the brand, Wheaties will offer America the opportunity to select the next elite athlete to be featured nationally on the iconic Wheaties box. Kicking off today is the Wheaties NEXT Challenge powered by the leader in Connected Fitness, MapMyFitness. Five world-class athletes from five emerging sports will compete for this honor in an innovative way—by asking their fans to get out and move. Challenge participants will vote for their favorite athlete by logging workouts through the MapMyFitness platform – either manually documenting online, recording through any of the apps (MapMyFitness, MapMyRun, MapMyRide, MapMyWalk) or by connecting any one of the 400+ compatible devices. The Wheaties NEXT Challenge runs through August 31, and the athlete with the most votes via workouts logged will appear on the Wheaties box in early 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7260151-wheaties-fans-to-elect-america-s-next-box-champion/
Today, Post Foods, LLC, launched a friendly competition between Fruity Pebbles and Cocoa Pebbles to see which cereal is most popular among fans. Online and mobile competitions from January through September 2014 will rally support for each flavor. WWE Superstar John Cena returns to the front of Post Fruity Pebbles cereal boxes and will serve as captain for Team Fruity. Professional Basketball All Star Kyrie Irving will take his long-time love for Cocoa Pebbles to the next level by appearing on Post Cocoa Pebbles cereal boxes as captain of Team Cocoa.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64790-post-foods-fruity-cocoa-pebbles-competition-wwe-john-cena-nba-kyrie-irving
Lucky Charms® cereal is commemorating 50 years of magically delicious fun with a 50-day celebration thanking fans young and old for keeping the magic alive all these years. For generations, Lucky Charms cereal has been delighting kids at heart with frosted toasted oats and delicious marshmallow charms, along with the mischief and whimsy of the iconic Lucky the leprechaun.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65159-general-mills-lucky-charms-celebrates-50-years-of-magically-delicious
