Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
One of the most stressful parts of the holiday season is the traveling. From making sure all the bags are packed and the kids are behaving to navigating crowded airports and busy roads, it might seem like a sure way to dampen the holiday spirit. Holiday traveling no longer needs to drive you crazy! Busy working mom and travel expert, Lisa McElroy shares tips that any family that plans on traveling this holiday season needs to know.
An international team of researchers led by Gerard D. Schellenberg, PhD, a member of the CurePSP Genetics Consortium and professor of Pathology and Laboratory Medicine in the Perelman School of Medicine at the University of Pennsylvania, has identified three new genes that can increase the risk of people developing Progressive Supranuclear Palsy (PSP).
PSP is a rare neurodegenerative brain disease, similar to Parkinson’s disease, which causes severe disability by destroying parts of cells that allow the brain to function normally. While PSP has underlying biological similarities to Alzheimer’s disease, a disease which primarily affects memory, PSP impacts a person’s physical movement and bodily functions. PSP leads to progressive decline in patients — there is no known cause or cure.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/psp/49958/
http://www.glenmartech.com You know and may likely use Nordson, ITW or Valco Melton hot melt equipment. The industry leaders, they make top quality parts...and charge highly for it. We also make top quality parts that fit their machines...and charge lightly for it. See if we can save you money.
The maker of Shell ROTELLA® engine oil is leading the effort to have the U.S. White House formally recognize the pickup truck as the “Official Vehicle of the United States.” To pay homage to the substantial role pickup trucks play in shaping our nation and working their way into all parts of our society, Shell is honoring the vehicle by leading a national Shell ROTELLA® campaign, entitled “Pickup Pride” which may forever change the way Americans view the pickup truck.
“The campaign celebrates the achievements of hard-working Americans and highlights the pickup truck, which for almost a century, continues to support those who have given their blood, sweat, and tears to help build our country,” said Megan Pino, Global Brand Manager for Shell ROTELLA® engine oil. “The pickup truck exemplifies America’s resilience and the work it takes to continue to build our communities and support our farms, both which deserve to be recognized.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8157351-shell-rotella-pickup-truck-official-us-vehicle/
http://fitnessweightlosscenter.com - Upright Rows | Traps Workouts - The upright row is a multi-joint exercise that not only works the front and middle heads of the deltoids, but also works your biceps and your trapezoids as secondary or auxiliary muscles. This is a great exercise for giving width to your shoulders and for raising your trapezius muscles as well. It's a great upper body exercise and will really help to broaden out the base of the neck and the shoulder line.
Be very careful with how much weight you use for this exercise. Too much weight leads to bad form, which in turn will cause shoulder injury. I've seen this too many times so please do not allow jerking and swinging of the weights. If you suffer from shoulder problems, then stay away from upright rows and substitute this exercise by some form of lateral raises coupled with shrugs.
The shoulders are among the body parts most likely to be injured during resistance training. And upright rows are one of those exercises which could injure them. Most of those who regularly hit the weights do this exercise incorrectly, so saying it is unsafe is not strictly true. Much of it has to do with how the exercise is performed. Simply by limiting the range of motion - that is, not lifting the elbows past the shoulders.
For more info drop by our YouTube channel http://www.youtube.com/user/FitnessWeightLossCtr or visit us in the web at
http://fitnessweightlosscenter.com and find us on Facebook at http://facebook.com/fitnessweightlosscenter
Uighur Tour and Travel Service Center is run by 5 old school colleagues from different parts of Xinjiang Uighur Autonomous Region, CHINA, Offering all local people and all of us have a unique understanding of the local life, cultures, customs and history of each ethnic group in our area and along the Silk Road.
UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced Datasheets.com, a new website created for design engineers and electronics purchasing professionals to quickly and easily find electronics parts and inventory. UBM Electronics created Datasheets.com in conjunction with SiliconExpert Technologies, a leading provider of electronic component management tools.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ubm-electronics-datasheets/50950/
One of the best parts of the summer is packing up and taking the kids on a much needed family vacation. However, planning for a big trip can sometimes pose a challenge. From finding the perfect place to stay to keeping the kids entertained on long road trips, family vacations can be stressful even before you leave home!
Successful winter travel is all about successful navigation of winter weather and the holiday crowds. Preparedness and safety are key. Whether it’s a two-hour drive or a two-hour flight, traveling can be one of the most stressful parts of the holiday season. And while there are some things you can’t control, there are ways to make the most of your holiday travels this year.
On Thursday, November 9th, travel pro, Amy Goodman, will be available to discuss how she beats the winter travel blues. She will provide tips on the latest tricks, tools and trends to arm yourself against the mania and keep the holiday cheer alive.
While car thefts are declining across the country, the thefts of some parts and accessories are proving to be a lucrative business for professional thieves.
In the Detroit area, it’s become a huge problem that’s costing consumers, insurance companies, car dealers and car rental companies.
“We hear all this good news about auto theft being down in Michigan, but unfortunately, what’s replaced that is component theft,” said Terri Miller, executive director of Help Eliminate Auto Thefts (HEAT). “Because it’s harder to steal an entire vehicle these days, they’re stealing the parts. The tires and rims are not marked and they are very, very marketable.”
To view the Multimedia News Release, go http://www.multivu.com/players/English/7523153-nicb-detroit-wheel-tire-theft/
Kia Motors America (KMA) transforms dreams into reality at the 2017 Specialty Equipment Market Association (SEMA) Show with custom vehicle builds and opportunities to experience the all-new Stinger GT. Attendees will have the opportunity to ride alongside professional Formula Drift drivers who will provide thrilling drifting demonstrations as well as experience the vehicle’s athletic performance first hand from behind the wheel on a challenging autocross course2. In advance of the Stinger going on sale this December,3 KMA invited West Coast Customs to modify and feature two highly customized works of art, one based on the Stinger GT and the other on the current Cadenza premium sedan. KMA also revealed a uniquely modified Stinger equipped with a host of parts and accessories from leading aftermarket suppliers.
“We are so thrilled to show off what Kia has become at SEMA because 2017 is a momentous year for our Kia brand,” said Justin Sohn, President and CEO of Kia Motors America. “We ranked #1 in quality for the second year in a row in JD Power’s Initial Quality Study, we are top three in Consumer Reports reliability and we are now introducing the all-new 2018 four-door Stinger Sports Fastback, Kia’s fastest ever and our first performance vehicle.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8016956-kia-motors-2017-sema-show/
