Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
To celebrate 90 years of two much-loved British icons, Winnie-the-Pooh and the Royal Birthday is released today as a brand new illustrated and audio adventure, narrated by Oscar winning actor Jim Broadbent and available for free at www.Disney.co.uk/WinnieRoyalBirthday.
This brand new story has been specially written to celebrate the upcoming official 90th birthday celebrations of Her Majesty The Queen, and also Winnie-the-Pooh’s 90th anniversary, with October 2016 marking 90 years since his first publication and arrival in the Hundred Acre Wood.
Featuring Pooh’s first ever meeting of the Royal Family, the tale beautifully presents the loveable bear and his friends embarking on an unforgettable journey from the Hundred Acre Wood to London with the wish of delivering their own thoughtful 90th birthday presents to The Queen. Illustrations drawn in the classic E.H. Shepard style by Mark Burgess see the nation’s favourite bear and friends travelling through London on an open-top bus, taking in the sights including Trafalgar Square and Buckingham Palace guards, before a chance meeting with The Queen, which allows Pooh to present their birthday gifts.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7848651-winnie-the-pooh-and-the-royal-birthday/
A big year awaits travelers to Orlando, Theme Park Capital of the World®. Thrilling new attractions will launch guests further and faster than ever, new resorts will feature additions like future-forward “smart rooms” and rooftop lounges for firework-watching, and unique new dining experiences will arrive, ranging from a Master Sommelier’s wine bar to a 100 percent all-vegan deli.
“Every Orlando vacation is unique, with so many attractions and activities for visitors to mix and match, but 2018 will be an exceptional year for experiences that really stand out,” said George Aguel, President and CEO for Visit Orlando. “A great vacation lets you escape from the everyday and experience something new, and there is no shortage of that this coming year, ranging from being immersed in a high-speed car chase with the Fast & Furious to plunging down the world’s tallest river rapid drop.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8233251-visit-orlando-new-stay-play-dine-2018/
The Ad Council is joining forces with BAM! Body and Mind and KIDZ BOP to premiere The Greatest Action Movie Ever (G.A.M.E), a kid-targeted film offering fun ways to channel the inner action hero and take steps towards a more active and nutritionally-balanced lifestyle. Starring Ryan Ochoa of the hit Disney XD series Pair of Kings, the first half of the six-minute long G.A.M.E. film will premiere on Sunday, April 14 on Disney XD as part of Disney’s Magic of Healthy Living, an initiative that inspires kids and families to lead healthier lifestyles. Audiences will then be directed to Centers for Disease Control and Prevention’s BAM! Body and Mind website, BAM.gov, to see the second part of the film and access additional health-related resources. The full-length film will also be featured on KIDZBOP.com and Disney.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61182-ad-council-mccann-bam-kidz-bop-help-fight-childhood-obesity
Disney•Pixar’s The Good Dinosaur, which is available today on Blu-ray™ Combo Pack, Digital HD and Disney Movies Anywhere, is a heartwarming adventure about the power of friendship and discovering who you are meant to be.
In this epic journey, a young apatosaurus named Arlo makes an unlikely human friend while traveling through a harsh and mysterious landscape. Arlo learns not only the value of friendship, but also how to confront his fears and discover what he is truly capable of.
To view the multimedia release go to:
http://www.multivu.com/players/English/7765751-disney-the-good-dinosaur/
Disney Parks announced today the Walt Disney World Moms Panel has unveiled a new feature – the panelists can receive and answer guests' questions in Spanish. In addition to the first-ever bilingual offerings, two new specialty areas will be added to the site − Disneyland Resort and runDisney. These features are available to guests at www.DisneyWorldMoms.com.
The Walt Disney World Moms Panel is an online forum that serves as a resource for planning Disney Parks vacations. From the most thrilling attractions at Disneyland Resort and how to make the most of Disney Vacation Club points at Walt Disney World Resort, to the decks of Disney Cruise Line and immersive international itineraries of Adventures by Disney, the Walt Disney World Moms Panel offers advice and personal experiences to help turn dream vacations into reality. As the Moms Panel expands, Disney Parks will look to rebrand in 2012 with exciting details to come later this year.
To view Multimedia News Release, go to http://www.coyneclients.com/disney_moms_panel/mnr_2012/
Walt Disney Records is set to release a new hologram vinyl version of the original motion picture soundtrack for Star Wars: The Force Awakens. With score conducted and composed by five-time Academy Award®-winning composer John Williams and liner notes by the film’s director, J.J. Abrams, the double LP features a 16-page booklet on 180 gram vinyl. This one-of-a-kind vinyl set, hand etched by Tristan Duke (Jack White’s Lazaretto) of Infinity Light Science, offers a 3D hologram experience featuring the Millennium Falcon on Disc 1/Side B and a TIE Fighter on Disc 2/Side B. For optimal viewing, use a direct light source or simply hold a mobile phone flashlight above the vinyl to view the holograms.
Tristan Duke founded Infinity Light Science in 2008, a research laboratory with an emphasis on laser holography, interferometry, light-field imaging, hand-drawn holography, and relativistic imaging.
The must-have vinyl album also features Direct Metal Mastering (DMM) for an optimal listening experience. Disney Music Group has joined forces with Pro-Ject Audio Systems to showcase this unique, next-level advancement in holographic vinyl technology with the Elemental turntable, a combination of minimalist design and maximum performance from the world leader in high fidelity turntables. The two brands will collaborate on co-promotions at retail, online, and radio.
To view the multimedia release go to:
http://www.multivu.com/players/English/7847351-star-wars-the-force-awakens-vinyl/
Star Wars: The Force Awakens shattered box office records upon its debut to become the cinematic event of a generation with over $926 million domestic and $2 billion worldwide. As announced this morning by Chairman and Chief Executive Officer Robert A. Iger at The Walt Disney Company’s Annual Meeting of Shareholders, the epic movie will be available to own early on Digital HD and Disney Movies Anywhere on April 1. It comes home on Blu-ray Combo Pack and DVD on April 5.
Discover the complete story behind the making of Star Wars: The Force Awakens with in-depth documentary and bonus material that will take fans on an exciting journey behind the scenes. Secrets will be revealed through extensive footage, never-before-seen deleted scenes, and exclusive interviews with the actors and filmmakers.
To view the multimedia release go to:
http://www.multivu.com/players/English/7775851-star-wars-the-force-awakens-combo-pack/
As anticipation builds for the December release of Star Wars: The Force Awakens, the first new film in the Star Wars Saga in a decade, The Walt Disney Studios, Lucasfilm Ltd., and 20th Century Fox today announced the upcoming release of The Star Wars Digital Movie Collection. For the first time ever, all six epic films in the Saga, from The Phantom Menace to Return of the Jedi, will be available on Digital HD throughout the galaxy – or at least here on Earth – globally beginning Friday, April 10.
“Since the debut of the first film nearly 40 years ago, Star Wars has become a worldwide phenomenon with legions of fans from every generation,” said Alan Bergman, President, The Walt Disney Studios. “It’s only fitting that audiences enjoy this legendary Saga and its many fascinating behind-the-scenes stories on a wide variety of platforms, and we’re very excited to finally bring all six films to Digital HD for the first time.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7484751-star-wars-digital-collection-disney/
For decades, the Star Wars universe has been the home of epic encounters just as children’s rooms. Children’s rooms just need plenty of daylight during the day and dark environments at bedtime to ensure a good night’s sleep. Continuing their successful design collaboration, Disney and the VELUX Group meet the demands of modern children’s rooms with their “Star Wars & VELUX Galactic Night Collection”.
The new blind collection introduces a series of four total blackout blinds featuring popular Star Wars characters and adds home interior to the world’s most successful entertainment concepts.
The dual function of playroom and bedroom calls for high-benefit products when decorating modern children’s rooms and the collection is designed to fulfil these multiple needs, the dreams of playful children, for creativity and rest.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7781851-star-wars-velux-galactic-night-collection/
Disney/NASA Fake Earth Model Rotates in a Massive Water Pool -Walt Disney Bullshit For All Mankind.
ALL NASA FOOTAGE USED IN THIS VIDEO IS PUBLIC DOMAIN. THE USE OF ANY COPYRIGHTED MATERIAL IS USED UNDER THE GUIDELINES OF
