In their ongoing effort to keep young children safe, the Window Covering Safety Council and the U.S. Consumer Product Safety Commission have teamed up to remind parents and caregivers that October is National Window Covering Safety Month. This campaign focuses on raising awareness of the potential strangulation hazards that window cords can pose to young children and toddlers. Parents and caregivers are urged to use only cordless window coverings in homes with young children.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52086-october-national-window-covering-safety-month-cords-hazard-children
More than half of America’s boomer caregivers, ages 40 to 60, need support and help, according to a new survey conducted by AARP and the Ad Council. The survey coincides with the launch of a new multimedia public service advertising (PSA) campaign created to provide information and support to the more than 42 million unpaid caregivers nationwide, many of whom feel isolated and alone in caring for their loved ones. The new Caregiver Assistance PSAs, created pro bono by ad agency Butler, Shine, Stern & Partners (BSSP), illustrate the physical, emotional and mental strain on caregivers, communicating that there is help and “together we can be stronger.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/57429-caregiver-assistance-aarp-ad-council
When families gather for the holidays, talk may not naturally turn to long-term care and financial documents, but it should, say experts featured on BeSmartBeWell.com/Caregiving. Too often, families don’t discuss financial matters and healthcare wishes of aging relatives until there is a crisis, and then it may be too late. The holidays – when family members are all gathered in one place – are a good time to talk to aging parents about planning for the future.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50840-be-smart-be-well-the-caregiving-talk-aging-parents
They’ve been dubbed the “Sandwich Generation”–middle-aged people caring for aging parents while still taking care of their own children. Pulled in many directions, these family jugglers are at risk for stress, depression and other health problems. Older adults are the fastest growing segment of the U.S. population; 10,000 people turn 65 every day. This will continue for nearly 20 years, and that means more and more people will find themselves aiding their aging parents.
Throughout November, which is National Family Caregiver Month, BeSmartBeWell.com sheds light on the challenges of caregiving and the particular issues facing the Sandwich Generation. At BeSmartBeWell.com, siblings Chris and Ann share their story of juggling jobs, family and caring for elderly parents.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/caregivingparents/50827/
In an effort to support the 42 million caregivers in the U.S. who are caring for parents and older loved ones and to illustrate the complexity of this relationship, AARP and the Ad Council are unveiling a new suite of public service advertisements (PSAs), including ads specifically designed to reach the Hispanic community, as an extension of their national Caregiver Assistance campaign. The PSAs, which launch today alongside new data highlighting the added stressors many caregivers face during the holiday, will be distributed to media outlets this week to coincide with National Family Caregivers Month (November).
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7366551-aarp-ad-council-caregiver-psa-s-tools-resources/
Partnership for Drug-Free Kids, the nation’s leading nonprofit committed to helping families struggling with their son’s or daughter’s substance use, today announced that it has extended the hours of its free Parent Helpline.
The bilingual Helpline is staffed by Parent Support Specialists, trained and caring Master’s-level counselors, who are ready to listen, help parents find answers and make an action plan for their child. Parent Support Specialists offer parents and caregivers the support and resources needed to care for a loved one who is struggling with substances. Families can connect with the Helpline via the website, drugfree.org, by phone at 855-DRUGFREE, through text messaging and Facebook Messenger. Help is available in English and Spanish.
To view the multimedia release go to:
https://www.multivu.com/players/English/8253451-partnership-for-drug-free-kids-extends-parent-helpline-hours/
Hospital-acquired infections can be deadly – and many times preventable. Nearly every major public health organization agrees that ineffective “hand-hygiene” (hand washing or using disinfecting sprays, wipes or gels) is one of the most significant contributors to the problem. Further compounding the problem is the fact that compliance rates among caregivers are difficult to track and often found to be low.
Hill-Rom has developed a new system to help hospitals monitor hand-hygiene rates: the Hill-Rom® Hand Hygiene Compliance Solution. The new offering, which is now available to hospitals nationwide, provides real-time monitoring and staff reminders, simplifies reporting, and can use the same hardware and devices as other Hill-Rom real-time locating solutions.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61990-hill-rom-launches-new-hospital-hand-hygiene-monitoring-solution
For new parents and caregivers, nothing is more important than child safety. And for SuperBaby, an animated online video character, nothing is more important than keeping young children safe. This is the third year of the SuperBaby web series that targets 18-29 year-old new parents. This month, a new SuperBaby episode is being distributed on the internet to kick off National Window Covering Safety Month.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wcsc/46570/
In honor of Alzheimer’s Awareness Month and the holiday season, Sunrise Senior Living (NYSE: SRZ) is offering tips and support groups to help families as they care for the growing number of seniors with memory loss.
“The holidays can be a stressful time for any family and celebrating with a loved one with memory loss adds unique challenges,” said Rita Altman, vice president of Memory Care and Program Services at Sunrise. “The holidays are meant for celebrating together, so it is important to help those with memory loss feel that they are a part of your celebration. By following these simple tips, you can include your loved ones in more meaningful ways.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/58277-sunrise-senior-living-memory-loss-alzheimer-s-awareness-month
Fresh videos, information and links relating to the stress experienced by America's 15 million+ family caregivers for people with dementia are now available in the Brookdale Alzheimer's Resource Center. The new topics include:
A woman describing the impact of her mother-in-law's dementia on her family: Video
How spouses and adult children experience caregiving differently: Video and text document
Ways that caregivers can protect their own brain health: Text document
Long-distance caregiving, the symptoms of caregiving stress, dealing with caregiver guilt, being a healthy caregiver and caring for the caregiver: Links to information and a webinar
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7087731-brookdale-senior-living/
24-hour preschool television channel Sprout will premiere the Pajanimals, a new, full-length series co-produced by Sprout, The Jim Henson Company, and Northern Ireland’s Sixteen South Television, on Monday, October 10 at 8:00 p.m. ET. Airing exclusively on Sprout in the U.S., Pajanimals was designed to help parents and caregivers with a bedtime routine for their preschoolers. Through their imaginary journeys, the Pajanimals model the skills preschoolers need to move through their days and nights successfully. Along the way, the Pajanimals discover how cozy and safe nighttime can really be when accompanied by friendship and songs.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/48461/
In celebration of the network’s fifth birthday, Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, will premiere its first-ever, long-form original series Noodle and Doodle on Saturday, September 25 at 9:00 a.m. ET. Produced by Sprout, this new series (26 x 11’ episodes), featuring arts, crafts and cooking for preschoolers and their families, will debut within the network’s signature, live morning block, The Sunny Side Up Show, which is expanding to include weekends. Noodle and Doodle will air every Saturday and Sunday at 9:00 a.m. and again at 11:30 a.m. ET.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/42013/
