Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
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The Ad Council, the largest producer of public service campaigns in the U.S., in partnership with Viacom, home to premier global brands in media and entertainment, and non-profit leader Facing Addiction today launched the PSA campaign “LISTEN” to ignite a national conversation about drug and alcohol addiction as a public health epidemic, and empower those impacted by substance use disorders.
While past PSA campaigns have traditionally focused on the perspective of those at risk, urging them to eliminate all substance use, “LISTEN” addresses the support system of people who are also affected by this crisis. Using powerful stories that portray the modern faces of addiction and recovery, the campaign looks to remove the stigma attached to substance misuse through the act of informed, compassionate listening. The campaign’s website, heretolisten.com, and Facing Addiction's Resource Hub provides important tools and information to help people start a productive conversation with their friends and loved ones and to support the more than 45 million Americans directly impacted by addiction.
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Nine West, the go-to destination for fashionistas, has teamed up with Kelly Cutrone, newly appointed brand Ambassador of Culture and Noise, CEO and Founder of public relations firm People’s Revolution, New York Times Best Selling author, judge on America’s Next Top Model and widely recognized TV personality, and Elizabeth Arden Red Door Spa to support young women through the power of transformation.
Taking into consideration the current economic environment and using the formidable social media platform of Facebook, Nine West created the You’ve Been Prom’d program as a way to give back to the community and offer one lucky high school a prom experience of a lifetime. Contestants entered to win a full prom makeover from Kelly Cutrone with some surprises along the way.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56326-nine-west-kelly-cutrone-elizabeth-arden-red-door-spa-prom-makeover-hs-girl
Kia Motors America (KMA) caused quite a stir with its first-ever Super Bowl ad, which featured a colorful cast of life-size children’s characters in the 2011 Kia Sorento CUV, including Muno from YO GABBA GABBA!, the award-winning children’s television series and live tour. Building on the momentum and increased brand awareness generated by the 60-second spot, KMA plans to extend its relationship with YO GABBA GABBA!, as the presenting sponsor of the upcoming YO GABBA GABBA! THERE’S A PARTY IN MY CITY! tour.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/kia/41953/
Fresh off a triumphant sold-out tour debut, a headlining performance at The White House, a critically-acclaimed, chart-topping album, and an appearance at Coachella that garnered rave reviews from spectators and media alike, DJ Lance Rock and the cast of YO GABBA GABBA! are heading back on the road with YO GABBA GABBA! LIVE!: THERE’S A PARTY IN MY CITY! to play to enthusiastic fans on a 60-city tour across North America. Today’s hottest live show for families will make stops at top theaters, arenas and amphitheaters throughout North America, starting August 27 in Bethel, NY and ending in Dallas, TX on December 12. YO GABBA GABBA! LIVE!: THERE’S A PARTY IN MY CITY! is produced by S2BN Entertainment in association with Wildbrain Entertainment and The Magic Store.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wildbrain/44243/
Subaru of America, Inc. and Nordica USA will team up to kickoff snowsports season with the XV Crosstrek Run. Two talented free skiers will journey from coast-to-coast hitting major mountain resorts and events along the way, while piloting the all-new Subaru 2013 XV Crosstrek. Digital content will give fans a look into the free skiers lives, their slope side skills, and the versatility and capability of the XV Crosstrek.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59476-xv-crosstrek-run/
XQ Institute is launching XQ: The Super School Project, a challenge to reimagine and design the next American high school. Harnessing the best of American ingenuity in cities and towns across the country, XQ aims to help spark a movement to rethink the American high school—an institution that was designed to meet the needs of the Industrial Revolution and hasn’t changed in more than a century.
“Our nation is radically different than it was 100 years ago. Nearly every aspect of our daily lives—from how we communicate to how we work and play—has changed dramatically,” said Laurene Powell Jobs, Chair of the board of XQ Institute. “But our high schools have stayed frozen in time. Together, we have an opportunity to help fuel a movement for students, to inspire great high schools, and even to rethink school itself. Our passion at XQ is to help educators everywhere foster students who are curious, engaged, and creative—armed with the new literacies, knowledge, and skills needed to thrive,” she added. “To do that, we must use our collective imagination.”
From the Model T to the Tesla and the switchboard to the smart phone—everything has changed except for how we prepare our kids for the future. XQ: The Super School Project is a rallying call to America to change the outdated model that has failed to prepare our students for the demands of the global economy, and an open call to every community to rethink high school for today and tomorrow. XQ Institute will provide a fund of $50 million to support at least five selected schools over the next five years. It will also partner with them to provide expert support and guidance to turn their ideas into real Super Schools that can inspire the country.
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Stride Rite Children’s Group (SRCG) brings blockbuster summer movie excitement to kids with the all-new X-celeRacers™ by Stride Rite® Marvel collection. Premiering at locations where Stride Rite shoes are sold, X-celeRacers inspires kids to be super — to the Power of X — with styles featuring their favorite Marvel Super Heroes including Iron Man, Captain America, The Incredible Hulk and Spider-Man.
The new X-celeRacers sneaker features an X-tra fast strap with an adjustable closure for X-traordinary fit, X-Grip with a grooved outsole for X-treme traction, X-tra Flex with a lightweight outsole for X-ceptional agility and X-treme lightweight cushioning for comfort.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56014-stride-rite-kids-x-celeracers-marvel-collection-power-of-x-imagination
Get ready to take flight! The most highly anticipated thrill experience of 2012 is ready for launch. X Flight, an extreme, revolutionary wing coaster debuts today at Six Flags Great America. The Gurnee theme park’s newest coaster is one of the first-of-its-kind in the world.
X Flight is a ground-breaking wing coaster featuring state-of-the-art technology. X Flight launches riders on a flight that defies gravity, with no track above or below them. Riders sit in pairs, suspended on either side of the track with their feet dangling, as they begin their climb up a 12-story plunge launching them into speeds of 55mph through 3,000 feet of intense drops and five inversions, including a barrel roll and zero-g roll. One of the most adrenaline-pumping moments on the ride is an extreme fly-through where the coaster speeds straight toward a structure, before making a last-minute vertical flip through a keyhole cut-out.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55453-six-flags-great-america-x-flight-cutting-edge-wing-coaster-takes-flight
Food Network kicks off the New Year with a new season of Worst Cooks in America, the hit competition series that transforms kitchen disasters into skilled cooks, and five-time winner Chef Anne Burrell returning for a rematch against Chef Tyler Florence. Premiering on Sunday, January 3rd at 9pm ET/PT, the seven episode series pits Anne against Tyler, each leading a team of disastrous cooks in an intense kitchen boot camp designed to vastly improve the food skills of their recruits. The contestant who makes the most impressive culinary transformation is awarded a $25,000 grand prize, in addition to delivering victory and bragging rights for their team leader.
“Worst Cooks is comical, competitive and ultimately, inspiring,” said Bob Tuschman, General Manager and Senior Vice President, Food Network. “Under Anne and Tyler's guidance, these cooking-challenged contenders transform their hilarious kitchen blunders to refined culinary techniques - and the journey is truly entertaining to watch.”
In the season premiere, Anne and Tyler are confronted with some of the worst cooks they've ever seen during an open casting call. They then chose fourteen recruits including a lunch lady, truck driver, Army veteran and special education teacher to send to boot camp, and each contestant whips up the “offending dish” that landed them in hot water. After a stomach-wrenching tasting, Anne and Tyler pick their teams and attempt to teach them to make a well-balanced meal. Two recruits are not up to the task, and are sent home. Upcoming episodes feature a game show - style battle called “Family Food,” internationally-flavored empanada and Asian street food challenges and a visit from the competitors’ loved ones. The season culminates in a finale on Sunday, February 14th at 9pm ET/PT where the most improved recruit is awarded $25,000 and bragging rights for their mentor.
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Worst Cooks in America, the hit primetime competition series that turns hopeless cooks into confident kitchen mavens, returns for a third season with two-time undefeated series champion Anne Burrell challenged by superstar chef Bobby Flay on Sunday, February 12th at 9pm ET/PT. The show pits Anne against Bobby, each leading a team of eight “recruits” in a grueling eight-week boot camp designed to transform these culinary disaster-makers into competent cooks. A $25,000 grand prize will be awarded to the winning contestant who achieves the most progress and best performance, in addition to bragging rights and victory for their culinary mentor.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51722-food-network-worst-cooks-in-america/