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Great Britain’s largest group of independent hotels, Best Western, has today announced a change to the structure of its 276 hotels. Today Richard Lewis, newly appointed CEO of Best Western, launched three hotel tiers; Best Western, Best Western Plus and Best Western Premier, in a move that sees the company embark upon a nationwide brand enhancement strategy. The move aims to give consumers more choice and clarity easing their decision making process, something that travel customers are increasingly searching for. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bestwestern/52127/