https://youtu.be/iOOqi_Xf978 Alarming newspaper and industry reports show that no one, including small businesses, is immune from a potential data security breach. The best way to protect yourself is with a comprehensive security protection plan and knowing some of the tricks hackers use that can cost you time, money and spur mistrust from your customers. Here are four risks that could make you a target for hackers – and how you can fix them.
https://youtu.be/nBx4b8mXtd4 It’s not just the times that change, it’s the customer, too. If you’re using only old marketing tactics from 2000, or even 2012, you’re on the wrong track. Customers are evolving, and so are their needs. Fail to meet their needs, fail to get their cash. We’ve collected relevant articles, statistics and survey results that clearly illustrate what customers want, and how you can give them what they want, quickly and easily.
https://youtu.be/sCdZiNhcps8 Valentine’s Day netted more than $19 billion in sales last year, with a significant portion of that figure coming from ecommerce. Even if your ecommerce biz doesn’t cater to the traditional chocolates-and-flowers market, there are still creative ways to tap into the Valentine’s market. Here are five tips for how to make the most out of Valentine’s Day.
https://youtu.be/UNM54NA2Axc Whether you’re just getting started in building your ecommerce site or are an online veteran, there are 6 key questions to ask yourself to ensure you’re reaching and retaining the most customers.
Ulmart’s stunning growth continues unabated as sales for the first six months of 2014 were up 31% in a year-on-year comparison. Sequential quarterly growth increased by 47%.
Ulmart’s half year results put the company at just below GMV of $610 million (VAT included). The company is forecasting GMV of $1.6 billion for the whole year which would put year-end sales at 33% higher than 2013.
Ulmart’s hybrid model which allows customer access to company’s fulfillments centers (currently there are 29 in the European part of Russia) continues to be a disruptive element in e-retail. Due to the particularities of the Russian infrastructure, reliance on last-mile delivery, the obsession of so many other world e-commerce leaders, is simply not a profit-creating option in Russia.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7276256-ulmart-sales-grow-ecommerce/
http://epicecommercetools.com/2014/02/28/11-ways-to-quickly-increase-blog-traffic-maintain-your-audience /Increasing the traffic to our websites and blog is a goal for all us, especially those that offer ecommerce on their site. More traffic means more sales. Once we get them coming we want them to keep returning to our sites. In this video you will learn how to increase your traffic while maintaining your audience
https://youtu.be/mq_TKIirPfQ Like free shipping, shipping insurance is quickly becoming the industry standard for ecommerce. If you’re trying to decide if shipping insurance is something you should offer customers, these shipping insurance facts can help you decide. There are a ton of reasons why insurance might be right for you – here are four of them.
https://youtu.be/dHmJFnerJaw Shopping cart abandonment rates can plummet if you know just a few easy tricks. If you’re like most ecommerce business owners, however, cart abandonment has probably been a constant threat to your bottom line. Pinpointing the obstacles toward what’s keeping customers from making that final click to buy now can be daunting, but we’ve got six ways to get customers to click “buy now” instead of clicking away.
https://youtu.be/Y6rIs220PXc More businesses are taking their products and services online than ever before. Consumers, for the most part, are feeling safer about completing online transactions – especially with businesses they trust.
But some entrepreneurs in the e-commerce world have never started their own business. Many are unfamiliar with how to run an e-commerce store. There’s no doubt that this is an exciting time to explore the e-commerce marketplace – especially for people who are testing it out while keeping their full-time jobs.
Having said that, business owners new to the online world should understand from the get-go that the e-commerce industry is one of the most lucrative targets for cyber criminals. News of the recent eBay hack is a stark reminder of the vulnerabilities associated with online businesses. But big businesses aren’t the only ones getting hacked. More than 20 WordPress sites are hacked every minute of every day.
But there are a few basic things you can do to help prevent losing control of your website and your customer’s private information.
Choose a Secure eCommerce Platform
More than two third of all active e-commerce sites are using either Magento or WordPress’ WooCommerce. Why? Mainly because of their sophisticated security features. There are other factors as well, but what makes them stand apart is the extensive security. PrestaShop can be yet another choice with a proven security framework.
Keep your software up-to-date and, it should go without saying, keep your passwords unique and secure. Educate your clients, as well as your workforce, about your information security practices. Let them know how you are protecting customers’ credit card information and what they should do from their end to keep the financial information secure.
Implement SSL Certificates
SSLs (secure socket layers) are the de facto standard when it comes to securing online transactions. An SSL certificate authenticates the identity of users and encrypts data while at store and transit. Implementing SSL is essential for E-commerce websites to establish secure connectivity between the end-user systems and your website.
For tech-savvy buyers, the padlock icon with HTTPS in the address bar is an essential prerequisite for providing their personal details and credit card information. If the consumers believe that a vendor is doing everything possible to secure their transactions, they are more likely to do business with them.
Scan Your Site for Security Vulnerabilities
Although SSLs protect your transactions, they don’t protect your website. No matter which platform you decide to use, ensure that your server maintains PCI compliance requirements by running PCI scans on your server to validate whether you are compliant or not. Companies like Trust Guard not only scan your site for more than 75,000 known vulnerabilities, giving you detailed reports about its safety, but they also provide users with trust seals.
These small, digital images, when placed on your home page and checkout page, have been proved to drastically increase sales and conversion rates. They show potential buyers through accompanying certificates that you are serious about their privacy and security. It gives them the peace of mind they need to make the buying decision.
Whether you’re a seasoned entrepreneur or just are getting started, you should understand that keeping your site safe is your most important endeavor. Hackers can (and do) cause economic, legal and reputational damage every day. Keep your site safe and protected by following these three simple website security tips for your online business.
http://www.mag-manager.com/magento-quickbooks-integration Extend the functionality of your Store Manager with QuickBooks Integration Addon! Save hours each day and push your business to the next level! Try Store Manager for Magento now! Get a free trial at http://www.mag-manager.com/free-download
The rising star and one of most well-attended global digital, tech and telco events is about to break the traditional dominance of the Mobile World Congress and CES with amazing keynotes, 200+ first-world-class speakers and 8000+ visitors from 100+ countries
The biggest global ad spenders, digital, tech and telco experts from all over the world gather at the 5th edition of Webit Congress on 6-7 November in Istanbul. Procter and Gamble, Unilever, Acer, Master Card, Nokia and more to join the world's most innovative digital, tech companies, publishers and agencies at Webit Congress 2013
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62393-webit-congress-2013-istanbul
FlippingBook – the developer of FlippingBook Publisher – has a software update this week. Now the wide range of FlippingBook Publisher features is supplemented with E-Commerce integration, which lets users create digital catalogs with the option of making a purchase directly from its pages.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64142-flippingbook-innovative-e-commerce-solution
