THINK: Pop-punk princess nails.
WHAT THEY ARE: Limited-edition, edgy designs of Sally Hansen’s hit, Salon Effects Real Nail Polish Strips, created in collaboration with pop star Avril Lavigne. Sally Hansen, the nail color authority, is partnering with award winning singer-songwriter Avril Lavigne to launch a collection of highly-anticipated prints that will leave you ready to rock. The revolutionary peel-and-apply strips are now available in 12 limited edition patterns guaranteed to captivate pop-punk princesses everywhere as much as Avril’s high-spirited melodies and powerhouse voice do.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55429-coty-star-power-nails-with-avril-lavigne-salon-effects-from-sally-hansen
This is a very cute look for spring! Focusing on the lilac lip trend and achieving glowy skin. Follow me on twitter! http://twitter.com/discotasticc I got instragram! add discotasticc My Tumblr - http://leahdisco.tumblr.com/ My Favorite Shop - http://www.hautelook.com/short/3BTQM Try Out Birchbox! - http://www.birchbox.com?raf=if9xq Makeup Brushes I use - http://www.sigmabeauty.com/?Click=235368nna
The Breakthrough: Avon delivers game-changing innovation with Mega Effects Mascara, unveiling a completely new approach to mascara application. Six years in the making, this volumizing mascara is the result of feedback from over 2,000 women and 5,000 hours of science.
The Wonderbrush: Mega Effects Mascara replaces the standard wand with an innovative new multi-dimensional brush that lifts top and bottom lashes from root to tip in a whole new way. The first-ever brush of its kind, the Wonderbrush fits the curve of your eyes and can be used at 12 different angles for a corner to corner lash transformation. The bigger bristle area combs through lashes easily for phenomenal clump-free volume, putting 40 percent more mascara to lash*.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62677-avon-mega-effects-volumizing-mascara-makeup
SEPHORA BEAUTY INSIDER, the best and most expansive beauty loyalty rewards program, is now better than ever with more of everything you love: more beauty rewards, more first pass access and more exclusive experiences. Now is the time to join, check in or upgrade your BEAUTY INSIDER status with the program relaunch on August 12th.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62682-sephora-beauty-insider-loyalty-rewards-program-relaunch
bareMinerals (www.bareMinerals.com) unwavering obsession with improving women’s complexions was the catalyst behind their new awe-inspiring fluid foundation that defies the very notion of a “liquid” format. Launching nationwide today, the highly-anticipated release of bareSkin™ Pure Brightening Serum Foundation leverages the brand’s renowned credentials of delivering beautiful skin through their iconoclastic bare minimum approach.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7159252-bareminerals-launches-bareskin-pure-brightening-serum-foundation
When it comes to personal style through makeup, there’s nothing more defining than lipstick. From color to finish, the infinite options available allow you to create a wardrobe of must–have signature looks.
Now, lip color never seemed so enviable. Four years in the making, 14 classic and six sheer shades deliver color as it was meant to be — luxurious, indulgent, ravishing. The new shade palette for Artistry Signature Color™ Lipstick, exclusively from Amway, was developed with renowned makeup artist Rick DiCecca. The formulas are infused with natural oils and vitamin E to hydrate and help safeguard against environmental stress.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7239455-artistry-introduces-captivating-signature-color-lipstick/
Introducing bareMinerals® Complexion Rescue,™ a tinted hydrating gel cream invented by encapsulating hydrating humectants and pigment with mineral infused water to help lock in moisture upon contact with skin for instant hydration and rapid absorption.
By challenging the composition of traditional complexion emulsions that feature water on the inside and oil on the outside, Complexion Rescue takes an inside-out approach with naturally hydrating squalane at the core, surrounded by mineral-infused water. The result? A staggering 215% increase in skin hydration after just one week.*
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7427651-bareminerals-complexion-rescue/
The latest lash breakthrough is here. From Rimmel, you can get the Moroccan Argan oil your hair loves in a Rimmel mascara with new Wonder’lash Mascara with Argan Oil. Condition lashes and break through clumps for full, smooth volume. The unique brush’s super-soft bristles hug and coat each lash, perfectly separating them from root to tip. Even small corner lashes are dramatically transformed for an effortlessly eye-catching look. Lashes are left smoother, sleeker, and more defined than ever.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7428651-rimmel-london-wonder-lash/
Avon Products, Inc. (NYSE: AVP) today announced the launch of Beauty for a Purpose, a new global brand statement focused on the company’s commitment to empowering Avon Representatives and women around the world through beauty and financial independence.
Beauty for a Purpose provides a framework for the company to champion three defining areas: Avon’s beauty products of demonstrable quality and value; Avon’s earning opportunity, which allows millions of women around the world to build self-reliance and a better life for themselves and their families; and the network effect of empowered women empowering others.
The new branding effort will be powered through ongoing multi-channel communications campaigns designed to tell the whole Avon story to consumers and Representatives. The campaigns will be supported through paid media, and will also leverage the company’s digital and print channels as story-telling platforms. Central to the strategy is the launch of a new brand publishing site, BeautyforaPurpose.com, which includes a digital gallery featuring Avon Representatives around the world who have uploaded their photos to social media using #BeautyforaPurpose.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7546151-avon-beauty-for-a-purpose/
Silk and fragrance have long been entwined in Japanese culture. In earlier days, silk garments were imbued with aromatic blends, which would fuse with the warmth of the skin to release a sensual and inviting scent. Both men and women took pleasure in this intimate tradition, and silk and fragrance were inseparable for the creation of a truly personal scent.
SENSAI’s first fragrance, SENSAI THE SILK, is a modern day interpretation of this traditional olfactory wisdom. Like the words to a poem or the lyrics to a song, when SENSAI THE SILK embraces the skin it manifests into a poetic scent to tell the tale of the woman’s beautiful life.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7555051-sensai-awakens-the-scent-of-silk/
THINK: A reminder to care for your skin from one of the world’s most approachable beauties, plus a transformative new take on moisturization to help you do just that.
WHAT IT IS: A double celebration, as we announce Jergens® Skincare’s new brand ambassador, actress and comedienne Leslie Mann, and what’s possibly the brand’s most exciting breakthrough to date — Jergens® Wet Skin Moisturizer. They’re both part of the new Jergens® “You’re More Than Just a Pretty Face” Campaign, which reminds women to care for one of their oft-neglected beauty assets: the skin on their bodies.
“The Jergens® brand is rooted in creating innovative visible skin enhancements that no other brand is able to offer” said Karen Frank, Vice President of US Mass and Global Skincare Marketing for Kao USA Inc. “We believe that your whole body is beautiful-- and that the skin on your body is just as important as the skin on your face. With the ‘You’re More Than Just a Pretty Face’ Campaign, we hope to inspire women to love everything about themselves, playing off the well-known colloquialism—while also reminding them to make the most of their biggest natural beauty asset, their skin-- without taking ourselves too seriously. When we looked at Leslie’s attributes and how women felt about her, they really related to her. They love her humor, her attitude, that she was multifaceted.”
To view the multimedia release please visit
http://www.multivu.com/players/English/7584051-jergens-leslie-mann-wet-skin-moisturizer/
This year, Bioré® Skincare is proud to announce that award-winning actress Shay Mitchell is their newest Brand Ambassador. Shay will serve as the face of the Bioré® brand for 2016, and will be featured in upcoming campaigns for the brand’s new Baking Soda cleansers hitting shelves early this year.
A renowned actress, author and blogger, Shay has been featured in modeling campaigns from Bangkok to Barcelona. She has starred in hit television series, is the co-author of a novel about a trio of young Hollywood hopefuls, and the co-founder of a popular lifestyle website and blog.
As the new face of Bioré® Skincare, Shay Mitchell will help the brand introduce the launch of two new Baking Soda cleansers. The Bioré® Baking Soda Pore Cleanser is a dual-action liquid cleanser that deep cleans and exfoliates, leaving skin feeling soft, clean and smooth. The Bioré® Baking Soda Cleansing Scrub is an ingenious concentrated powder cleanser that foams up on contact with water, leaving skin 2.5 times as clean as a basic cleanser. Harnessing the cleansing power of baking soda, Bioré® Skincare’s new Baking Soda cleansers work to powerfully deep clean dirt and oil from pores, while gently exfoliating dry flaky skin--- making both cleansers ideal for combination skin.
To view the multimedia release go to:
http://www.multivu.com/players/English/7793151-biore-ambassador-shay-mitchell/
