In honor of its 50-year legacy at the center of the Las Vegas Strip, the iconic Caesars Palace celebrated its golden anniversary with an opulent birthday pool party, featuring a five-tier cake, champagne toast and a 10 minute fireworks extravaganza hosted by award-winning chef Gordon Ramsay. The anniversary festivities continued on Saturday, Aug. 6 with a once in a lifetime gala headlined by world-renowned entertainers Tony Bennett, Jennifer Lopez, Howie Mandel, Wayne Newton, Donny & Marie Osmond, Matt Goss and The Righteous Brothers. Special Icon Awards were also presented to honorees that have helped shape Caesars Palace’s rich history, including Calvin Harris, Gordon Ramsay, Celine Dion, Elton John, Jerry Seinfeld and more.
“During the past five decades, Caesars Palace has set the standard for the Las Vegas experience,” said Mark Frissora, President and CEO of Caesars Entertainment. “Tonight not only do we thank our great entertainers and world-renowned chefs but we say a special thank you to our customers, employees and community partners for helping to shape our rich history and our bright future.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7895751-caesars-palace-50th-anniversary/
The Estate of Michael Jackson and Cirque du Soleil today unveiled that Michael Jackson ONETM will open and take residency exclusively at Mandalay Bay Resort and Casino this summer. Directed by Jamie King, Michael Jackson ONE will start its preview performances on May 23, 2013 and have its official premiere on June 29, 2013. This entirely new show is the second creative project to be developed between Cirque du Soleil and The Estate of Michael Jackson after the top grossing Michael Jackson THE IMMORTAL World Tour, currently playing arenas in Europe as it travels the world.
To view Multimedia News Release, go to http://www.multivu.com/pages/60411-cirque-du-soleil-michael-jackson-one-at-mandalay-bay-resort-casino-vegas
On November 10, 2011, Heineken brought the unexpected to the Latin GRAMMY’s by taking over the Mandalay Bay Resort and Casino in Las Vegas with a one of a kind flash mob experience celebrating Latin music. Taking the audience by surprise, the flash mob unfolded just minutes prior to the LIVE telecast of the 12th Annual Latin GRAMMY Awards. The crowd was amazed and delighted with a legendary flash mob dance. The video was inspired by Heineken’s latest TV ad titled “The Date,” but this version fuses different genre of Latin music in a fun-filled celebration. For the past 12 years, Heineken has celebrated the best Latin Music has to offer through its support of the Latin GRAMMYs.
Minus5 Ice Bar, which opened America’s first ice bar at Mandalay Bay Resort & Casino in Las Vegas (September 2008) has opened its newest location at Pointe Orlando (9101 International Drive). The new Minus5 Ice Bar includes all the frozen beauty of the originals where everything is made of 100% ice including the bar, statues, tables, benches, walls and even the glasses guests drink from.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7207351-minus5-ice-bar-unveils-fourth-permanent-location-in-pointe-orlando
Siegfried & Roy will introduce the world to the newest additions to their animal family when four six-week-old tiger cubs make their first appearance at Siegfried & Roy’s Secret Garden and Dolphin Habitat at The Mirage Hotel & Casino on September 12 at noon.
Born on August 5 at the Secret Garden to mother Indira and father Svengali, these are the first tiger cubs to be introduced at The Mirage in five years. Animal lovers from around the world will be able to watch and follow the cubs’ journey using the Twitter and Instagram handle @SARMOTIcubs and on Facebook at Facebook.com/SARMOTIcubs.
“Our newest ‘Ambassadors of Conservation’ play an important role in our never-ending quest to protect these animals,” said Roy. “It is imperative to continue our conservation efforts to save these magnificent tigers for future generations to enjoy and cherish.”
“It is always exciting to welcome new members to our family at The Mirage,” said Siegfried. “We are pleased to introduce these magical creatures to the world to relish in their beauty and are thrilled that people across the world can watch the cubs grow and learn on Instagram, Twitter and Facebook.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7621651-mirage-siegfried-roy-tiger-cubs/
Pinnacle Entertainment, Inc. (NYSE: PNK) today announced it is reshaping casino industry rewards with the re-launch of its mychoice™ guest loyalty program. The new mychoice offers guests the opportunity to earn annual lease payments on Mercedes-Benz vehicles, cruises on Royal Caribbean International® and stays at Wynn Las Vegas and Encore, two of Las Vegas’ premier resort properties, through an innovative cross-marketing agreement with Wynn Las Vegas, LLC.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pinnacle/48881/
On Oct. 14th at 5 O’clock in the evening Margaritaville broke the World Record for the largest margarita ever made as verified by Guinness World Records. The event was part of the Grand Opening festivities for the new Margaritaville Casino at Flamingo in Las Vegas.
Halfway through the ceremony celebrating the new World Record, Jimmy Buffett surprised fans by coming out and raising a glass of Lucky Rita with the Wounded Warrior Amputee Softball Team along with Flamingo’s Rick Mazer and Margaritaville’s Tamara Baldanza in front of more than 1,000 Parrotheads and onlookers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52599-margaritaville-las-vegas-flamingo-casino-world-record-margarita-lucky-rita
Paragon Casino Resort launched a new property wide positioning initiative today themed “The Way Louisiana Plays.” The new positioning is highlighted by a new marketing campaign featuring celebrity alligator hunters Troy, Jacob and Chase Landry, who star in the top-rated cable TV show, ‘Swamp People.” The Landrys recently announced their exclusive Louisiana casino endorsement partnership with Paragon Casino Resort.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53616-paragon-casino-resort-the-way-louisiana-plays-landry-swamp-people
The American Gaming Association (AGA) today released a comprehensive report showing that the economic impacts of the commercial casino industry spread throughout the entire U.S. economy in 2010. The report, “Beyond the Casino Floor: Economic Impacts of the Commercial Casino Industry,” is the first of its kind and offers new in-depth analysis of the gaming industry, including data on the effects of industry spending as well as industry supported and induced spending. The report shows the economic activity supported by the commercial casino industry is roughly equivalent to 1 percent of the $14.5 trillion U.S. gross domestic product in 2010.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53019-aga-report-shows-economic-impacts-of-commercial-casino-industry
The newly launched British online casino and poker room, Vernons.com have today announced a new TV advertising and social media campaign to promote the online gaming site as an experienced and trustworthy casino for online players. A household name with 80+ years of experience (having launched the famous football pools in 1925), Vernons already have a solid history and reputation within gaming, to bring to online casino and poker.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53753-vernons-gaming
