The Denim Studio, which officially opens today, Thursday June 6, in Selfridges on Oxford Street, is the first and the largest space of its kind in the world at over 26,000sqft. Bigger than two Olympic swimming pools, or over half the size of a football pitch, the space has been conceived to address the specific needs of women looking for the perfect denim fit. Its launch also proves that the denim market – which went into decline in the late 1990’s and well-into 2000’s, is set to bounce back for good. Even the appetite for niche designer denim, with pairs of jeans averaging £220 each, is proving insatiable.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61906-selfridges-denim-studio-launch
Oakley today launches a pan-European integrated brand campaign featuring motorsport icons Fernando Alonso, Valentino Rossi and Sebastien Loeb.
The “Change Perspective” campaign rolls out across brand, media and retail channels in the UK, Spain, France, Germany and Italy, and builds on the “Beyond Reason” campaign concept launched with great success prior to the London 2012 Olympic Games.
Oakley continue to explore the “Beyond Reason” mindset of their elite athletes and are now inviting consumers to share their unique vision and approach, with the central premise “In order to change the game, you need to look at the world differently”.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60635-oakley-european-campaign-change-perspective
The 365-day countdown to the Sochi 2014 Olympic Winter Games officially began with the unveiling of new Countdown Clocks in eight cities across the Russian Federation. The excitement and anticipation for the next Olympic Winter Games grows as the days, hours, minutes and seconds tick away to 7 February, 2014 when the Opening Ceremony begins.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58690-sochi-OMEGA-olympic-winter-game-countdown
- Young Londoners were invited to send in their poems based on what they thought was great about the Games.
The competition was run by the Mayor's office to encourage London school children to get motivated, focused and imaginative.
Unstoppable families play big and dream big. For the second year in a row, the makers of Uncrustables® ‐ the perfectly portable, thaw-and-serve crustless peanut butter and jelly sandwiches – have teamed up with Olympic gold medal figure skater, busy mom and best-selling children’s book author, Kristi Yamaguchi. Together they are proud to announce the launch of the Smucker’s® Uncrustables® Unstoppable Family Photo Contest for the chance to win a $15,000 check toward an unstoppable family adventure and a year’s supply of Uncrustables sandwiches.
To view Multimedia News Release, go to http://www.multivu.com/players/English/57332-uncrustables-unstoppable-family-photo-contest/
Last night, in the quintessentially British setting of the Royal Ballet School in Richmond Park, Land Rover revealed the All-New Range Rover, the fourth generation of the world’s most capable and luxurious SUV.
The international audience, including leaders from business, film, television and sport gathered to witness a dramatic dynamic reveal and celebrate one of the world’s most iconic vehicles. Many of the guests, from Olympic medallists to royalty, were long-standing Range Rover owners and enthusiasts keen to get the first view of the All-New Range Rover in the metal.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56593-range-rover-revealed-royal-ballet-school
The 2012 Summer Olympic Games, officially the Games of the XXX Olympiad, also known informally as London 2012, began in London, United Kingdom on 27 July and will continue until 12 August 2012. The first event, the group stages in women's football, began two days earlier, on 25 July. More than 10,000 athletes from 204 National Olympic Committees are expected to participate.
http://en.wikipedia.org/wiki/2012_Summer_Olympics
Esurance, the official car insurance sponsor of the US Open, is teaming up with the 2012 Olympic champions the Bryan Brothers and USTA Serves to support two tennis programs benefiting at-risk youth.
Facebook users can go to Esurance’s Facebook page at www.facebook.com/esurance to vote for one of the two “game-changing” programs. Esurance will donate $50,000 to USTA Serves to be distributed to each of the programs based on the percentage of votes received. Voters can also enter a sweepstakes to win a trip for two to the men’s singles final of the 2013 US Open.*
To view Multimedia News Release, go to http://www.multivu.com/mnr/57555-esurance-the-bryan-brothers-and-usta-help-benefit-at-risk-youth
To celebrate Team GB’s first gold medal moment at London 2012, Royal Mail will produce a stamp in 24 hours to honour Helen and Heather’s gold medal triumph in the Women’s Pair Rowing.
The gold medal win makes Helen and Heather the first members of Team GB to appear on Royal Mail’s Gold Medal stamps and the first all-women sports team ever to appear on a Royal Mail stamp. They are also the first ever British gold medallists in women’s Olympic rowing.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/royal-mail-olympic-gold-medal-stamp/56577/
Chobani, a proud first-time sponsor of the United States Olympic and Paralympic Committee and Team USA, will premiere its first 60-second national television spot during the London 2012 Olympic Games Opening Ceremony. Directed by Peter Berg of “Friday Night Lights” acclaim, the “Proudly with You” TV spot was inspired by, and features, members of the Chobani community, who came together to make Chobani the successful company that it is today: the farmers, employees and local community.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57448-chobani-brings-the-heart-of-central-new-york-to-london-2012-olympic-games
Runner’s World, the authority on running information, will offer comprehensive, real-time coverage and continuous expert analysis of the Olympic Track and Field Trials, which run June 22-July 1 at historic Hayward Field in Eugene, OR.
Runner’s World’s coverage team in Eugene is anchored by longtime Runner’s World editor-at-large Amby Burfoot and veteran Running Times senior editor Scott Douglas, plus award-winning writer John Brant adding occasional columns and commentary, all of which are accessible at www.runnersworld.com/olympic-trials.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56842-runner-s-world-steps-up-july-issue-olympic-track-trials
Chobani, America’s number one selling yogurt brand, debuted its first national television advertising campaign this month to support Chobani Champions, the authentic strained Greek low fat yogurt made just for kids. As part of the “Win the Day” campaign, the television spot features two-time Olympic medalist and U.S. softball sensation Jennie Finch and her own “champion,” 6 year old son Ace.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56658-chobani-champions-helps-parents-and-kids-win-the-day-with-jennie-finch
