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Toyota today announced its “100 Cars for Good” program, which will award 100 vehicles over the course of 100 days to 100 deserving nonprofit organizations based on votes from the public. Beginning March 7, 2011, registered 501c(3) non-profit organizations can apply online through Toyota’s Facebook page at www.facebook.com/toyota for a chance to win a Toyota Prius, Tacoma, Tundra, Highlander Hybrid, Sienna, or Sienna Mobility. A six-year 100,000 mile powertrain warranty will also be provided for each vehicle awarded. Applications submitted by March 21, 2011 will be reduced to 500 finalist organizations that will be in the running to win a vehicle. These final organizations will be selected by an independent panel of judges who are experts in the fields of philanthropy and social responsibility. Finalists can submit videos, create their own online profiles and rally their friends and supporters to encourage voting for their organization. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/toyota/48876/

Despite the fact that Christmas is long past, New Yorkers are experiencing reindeer sightings all over the city. Turns out, an equipment upgrade at the North Pole has led to unexpected – and welcome – career changes for Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner and Blitzen. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/toyotanyc/48045/