Schick®Hydro® announced today its partnership with Paramount Pictures’ new movie, Transformers: The Last Knight, directed by Michael Bay, in theaters June 21, demonstrating how the brand continues to innovate the shaving category and brings to life the transformative powers of a great shave. The partnership highlights Hydrobot, the Schick Hydro iconic hero, a razor designed like no other, and leverages the platform, “Technology That Transforms” through a new TV commercial and Limited-Edition, collectible razors.
The collaboration debuts with a new TV commercial, directed by Bay, the renowned filmmaker and director of all five of the Transformers feature films inspired by the iconic brand from Hasbro. The exclusive spot features the Schick Hydro 5 razor converting into Hydrobot, with a fist bump from Optimus Prime for protecting mankind, one face at a time.
To view the multimedia release go to:
https://www.multivu.com/players/English/8098451-schick-hydro-transformers-razor/
Christian Louboutin is pleased to announce an exclusive capsule collection, a first-of-its-kind collaboration, with SportyHenri.com, the newly launched e-concept store for men devoted to sport and style.
Taking inspiration from the Sporty Henri motto, “Mettre Le Sport En Valeur,” Christian Louboutin created four limited edition styles, each based on beloved and highly collectible sneaker silhouettes in his men’s collection including a classic high top in the SH Bip Bip Flat and low rise SH Louis Junior. The trainers leverage the Sporty Henri brand’s clean colour palette of white, cobalt blue and black, as well as the distinctive logo – a playful and elegant profile inspired by founder and former French professional handball player Henri Tai. SH One Flat and SH Blue Flat feature Maison regular spike detailing whilst all the designs are finished with the signature Christian Louboutin red sole, here in relaxed rubber.
Of the limited edition collection, Christian Louboutin says, “It’s a real pleasure for me to touch and create some exclusive designs which, I think, represent the values that are dear to Henri: sport mixed with style in a fun and colourful way. I am thrilled to be part of the new adventure of SportyHenri.com, and I wish their team and their clients all the best in a sporty and stylish world.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7922051-christian-louboutin-collection-sportyhenri/
The ICKEE Stikeez® invasion is here! The squishy, squeezy, sticky, collectible figures known as ICKEE Stikeez from Zing® Toys are now available at select specialty toy stores nationwide.
The first collection of ICKEE Stikeez (#IckeeStikeez) has 24 whimsical, wacky and hilariously disgusting characters. Each of the characters sit on a suction cup that enables the ICKEEZ to stick to any flat surface, such as lockers, lunchboxes, windows and cell phones. When pulled-off, the ICKEEZ make a cool, loud “pop”! Characters come in PODZ that are reminiscent of vending machine capsules, which also have built-in play. Kids can connect them to create various structures and environments for their ICKEE Stikeez characters.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52105-ickee-stickeez-zing-toys-innovation-play-holiday-collectible-suction-cup
ZhuZhu Pets™, Sing-a-ma-jigs™ and Squinkies™ …the most talked-about toy hits from recent holidays, all successfully combined affordability (under $10), collectability, immediate fun and the intangible of combining classic play with subtle new technology. Industry experts agree FyrFlyz™ (#FyrFlyz) from i-Star Entertainment have all the ingredients to be among 2011’s top selling toys. This new spinning toy on a string performs amazing light shows and is flying off retailer shelves.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51761-fyrflyz-affordable-collectible-kids-light-show-toy
