Professional skateboarder Paul Rodriguez (P-Rod) catapulted to the apex of his sport, pushing boundaries with a unique street style unlike any of his peers. Now, P-Rod is partnering with the No. 1 men’s fragrance brand globally* to take his distinctive style off the board and into the personal care aisles. Capturing the soul of Los Angeles street culture, the new AXE Kilo with Paul Rodriguez collection is inspired by P-Rod’s heritage and was illustrated by artist Mister Cartoon. The limited edition line marks the first time AXE has collaborated on a product design that features outside creative influence.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7208951-skateboarder-paul-rodriguez-collaborates-with-new-axe-kilo-brand
269 days ago by
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